NOOTROPICO

Brand Guidelines

About

Our Mission

  • We are the  #1 online store in Europe for nootropics to improve life and create more happiness.
  • We make legal and natural nootropic substances with clinically proven benefits available to everyone.
  • We spread knowledge about legal psychotropics microdose efficiency.

Brand Purpose

Because there is always more in you.
You know you can do better and sometimes there is just a tiny piece that's missing to feel that you are at your best.
You can't control most of your circumstances, but you can control how you think about and react to them.
Feeling less anxious and more energetic can make that desired difference in your life.

Our Values

Be kind

We care about people being happy and leading an anxiety-free life.

Be active

We believe that humans are meant to be active, to create and build. We are always in search of solutions that help people reach their full potential.

Provide high quality

We are unapologetic in offering products that fulfil the highest quality standards.

Be positive

We look into the future with hope and positivity. We believe humans can overcome obstacles and are able to learn to live a good life.

The One

You know how most people just sit on the sofa – day-in, day-out, complaining about how bad life is treating them? How their job is too stressful, the kids too much to worry about, the days too energy draining? Recognize yourself?

Of course NOT! You are different. You are the one in the thousand who not only knows you deserve better, but actually does something to get it.

You are the ONE who stops complaining, gets that butt off the sofa and takes your life into your capable hands. The actions are all yours – we won’t take credit for them – we are just here to get you there faster! But you already know that YOU CAN DO THIS!

Audience

Adults interested in supplements & nutraceuticals

Managers Preventing Burn-Out

Top- or mid-level managers, employees of high-paced working environment looking for treating burn-out symptoms.

Parents Treating Their Anxiety

Upper- and middle class mothers and fathers, stay-at-home-parents looking for natural anxiety treatment.

Low-Energy Individuals

Buyers who are looking for alternative and natural ways to gain energy, increase productivity or get in flow-state.
Slogan

The source of your excellence

Current state
Desired state

Low energy

Depressed

Burnt-out

Stressed

High energy

Productive

Positive

Relaxed

Visual Guide

Colours

C2 M93 Y0 K0

R255 G36 B154

#FF249A

C87 M93 Y0 K0

R89 G63 B204

#593FCC

C50 M0 Y21 K0

R103 G228 B232

#67E4E8

C5 M0 Y88 K0

R249 G233 B47

#F9E92F

C0 M0 Y0 K5
R245 G245 B245
#F5F5F5

Hover

C5 M100 Y4 K9

R206 G13 B116

#CE0D74

Hover

C M Y K

R G B

#432F9E

Hover

C57 M0 Y25 K0

R101 G208 B2011

#65D0D3

Hover

C1 M16 Y91 K2

R248 G207 B40

#F8CF28

Hover

C4 M11 Y7 K0

R244 G230 B230

#F4E6E6

Visual Guide

Logo

Primary Font Family: Jost

Headline 1

50px, weight 700

Headline 2

45px, weight 500

Headline 3

40px, weight 400

Normal text
20px, weight 400 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque augue lorem, tempor eget feugiat eget, finibus a dolor. Donec vel lorem ullamcorper, molestie ipsum nec, tincidunt arcu. 

List elements
25px, weight 500 

Secondary Font Family:

Della Respira

Quotation (example)

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Promotional headlines (example)

Countdown (example)

Days
Hours
Minutes
Seconds

Interactive element (example)

Lorem ipsum dolor

Lorem ipsum dolor sit amet 

Testimonial (example)

Tiburi
Add testimonial description here. Edit and place your own text.

John Doe

Lipsumist

Visual Guide

Icons & Graphic Elements (Plan)

Add Your Heading Text Here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Add Your Heading Text Here

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Add Your Heading Text Here

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Item Title #1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Click Here

Item Title #2

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Click Here

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

This is the heading

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Visual Guide

Social

YouTube intro (sample)
Visual Guide

Package (Plan)

Communication Guidelines

NOOTROPICO Tone of Voice

Nootropico’s genuine, unpretentious tone of voice shines through the whole brand experience and creates positive, peaceful, and kind vibes. It shows our honest but generally positive view of the world.

Nootropico’s “Magician” side is reflected through a charismatic and compelling language showing the ability to rise above the crowds.

The story we tell is honest and fact-based but inspiring and transformative at the same time, giving back to our customers the faith in a meaningful and good life.

We refrain form accumulating emojis, but occasionally and based on the context, a heart emoji or a smiley is good to go.

Funny vs Serious
Informative
Formal vs Casual
Thrustworthy
Irreverent vs Respectful
Caring
Mater-of-Fact vs Enthusiastic
Passionate