NOOTROPICO
Brand Guidelines
About
Our Mission
- We are the #1 online store in Europe for nootropics to improve life and create more happiness.
- We make legal and natural nootropic substances with clinically proven benefits available to everyone.
- We spread knowledge about legal psychotropics microdose efficiency.
Brand Purpose
You know you can do better and sometimes there is just a tiny piece that's missing to feel that you are at your best.
You can't control most of your circumstances, but you can control how you think about and react to them.
Feeling less anxious and more energetic can make that desired difference in your life.
Our Values
Be kind
Be active
Provide high quality
Be positive
The One
You know how most people just sit on the sofa – day-in, day-out, complaining about how bad life is treating them? How their job is too stressful, the kids too much to worry about, the days too energy draining? Recognize yourself?
Of course NOT! You are different. You are the one in the thousand who not only knows you deserve better, but actually does something to get it.
You are the ONE who stops complaining, gets that butt off the sofa and takes your life into your capable hands. The actions are all yours – we won’t take credit for them – we are just here to get you there faster! But you already know that YOU CAN DO THIS!
Audience
Adults interested in supplements & nutraceuticals
Managers Preventing Burn-Out
Parents Treating Their Anxiety
Low-Energy Individuals
Slogan
The source of your excellence
Low energy
Depressed
Burnt-out
Stressed
High energy
Productive
Positive
Relaxed
Visual Guide
Colours
C2 M93 Y0 K0
R255 G36 B154
#FF249A
C87 M93 Y0 K0
R89 G63 B204
#593FCC
C50 M0 Y21 K0
R103 G228 B232
#67E4E8
C5 M0 Y88 K0
R249 G233 B47
#F9E92F
R245 G245 B245
#F5F5F5
Hover
C5 M100 Y4 K9
R206 G13 B116
#CE0D74
Hover
C M Y K
R G B
#432F9E
Hover
C57 M0 Y25 K0
R101 G208 B2011
#65D0D3
Hover
C1 M16 Y91 K2
R248 G207 B40
#F8CF28
Hover
C4 M11 Y7 K0
R244 G230 B230
#F4E6E6
Visual Guide
Logo
Primary Font Family: Jost
Headline 1
50px, weight 700
Headline 2
45px, weight 500
Headline 3
40px, weight 400
Normal text
20px, weight 400
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List elements
25px, weight 500
- List Item #1
- List Item #1
- List Item #1
Della Respira
Quotation (example)
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John Doe Tweet
Promotional headlines (example)
Countdown (example)
Interactive element (example)
Testimonial (example)

John Doe
Lipsumist
Visual Guide
Icons & Graphic Elements (Plan)
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Item Title #1
Item Title #2
This is the heading
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This is the heading
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This is the heading
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Visual Guide
Social
YouTube intro (sample)
Visual Guide
Package (Plan)
Communication Guidelines
NOOTROPICO Tone of Voice
Nootropico’s genuine, unpretentious tone of voice shines through the whole brand experience and creates positive, peaceful, and kind vibes. It shows our honest but generally positive view of the world.
Nootropico’s “Magician” side is reflected through a charismatic and compelling language showing the ability to rise above the crowds.
The story we tell is honest and fact-based but inspiring and transformative at the same time, giving back to our customers the faith in a meaningful and good life.
We refrain form accumulating emojis, but occasionally and based on the context, a heart emoji or a smiley is good to go.